What if your job was to understand why people buy stuff — and you never quite believed in buying?
Torn between a hippie father and a shopaholic mother, Chiara guesses that working in market research was her way of choosing a team. Twenty years on, she's still in that job, and still ambivalent about what — and how much — we buy.
Blending storytelling and movement, STUFFED traces Chiara's journey from 90s Italy to Brexit Britain, as she researches consumers around the world — swimming in Rio, getting her hair done in India, and everywhere in between. Migration, motherhood, and market research collide in a show that's part memoir, part focus group gone rogue — asking what we're really after when we chase stuff.
Witty, heartfelt, and urgently timely, STUFFED searches for 'enough' — because there is no Planet B. Expect brands, (fake) sponsors and the occasional fish tank!